Calico Trading Co. ReBrand
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Sydney Shultz
DATA / MARKETING
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Amelia Petroff
PROJECT MANAGER
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Avery Brunsman
DESIGNER
Client Background
Vertical: Sustainable Apparel
Age: Established in 2019
Products/Services: Fashion Resale retailer operating under “buy, sell, trade” model
Problems/Challenges:
Awareness about the buy/sell/trade opportunity at Calico
Increasing sales
Attracting new customers
Incentivizing customer retention
