XPlor 2024 Communication Design Competition - Cal Poly First Place
The Challenge
Each team is presented with the same ordinary bland banking statement
Need to redesign it to make it more functional, compliant, and aesthetically pleasing
Expand its purpose to include making the communication a marketing opportunity
Communication needs to be accessible via print, web and mobile
Meet The Team
Olivia Cooper
Role: Branding
Focus
Enhancing Design
Captivating design
Consistent branding
Aesthetic mobile and
web designs
Malia McCaig
Role: Research
Accessibility
Braille, high-contrast
colors, and OCR scan lines
Create an inclusive
customer experience
Hailey Jones
Role: Research and Graphic Design
Marketing
Turn everyday bill statement into a marketing opportunity
Provide benefit to company as well as customer
Amelia Petroff
Role: Mobile and Web Design, Research
Ella Williamson
Role: Bank Statement Redesign
Functionality
Integrated barcodes
Sequence numbers
Diverse payments,
Detachable coupons
Create a streamlined experience
For this app design, I wanted to incorporate the same look and feel as the overall rebrand. I thought it was important to include the four navigation buttons on the bottom for users to easily move between their account, pay and transfer, plan and track, and rewards.
