Cold Kit Branding
Initial Research
45% of Cal Poly Students get sick Once Per Quarter
12% of Cal Poly Students get sick Twice Per Quarter
15% of Cal Poly Students get sick Every Other Month
15% of Cal Poly Students get sick Once a Month
9% of Cal Poly Students get sick Twice a Year
24% of Cal Poly’s Students are Freshman
Current Market
Worldwide Revenue
$39.26 Billion
Target Market
Cal Poly Students - Specifically Freshman in Dorms
As Cal Poly Students we know how often dorms can make you sick
5,100 Cal Poly Freshman
20,944 Total Students
United States Revenue
$10 Billion
Purchases
73.6% in person
Problem
College Students get sick A LOT
All the essentials you need in one place to recover from the common cold. Easy access to students who have busy lives and need affordable medication. Just the right amount to get through a weeks sickness.
College Students want
cheap medication
easy accessibility
the correct amount of medication to last them for the duration of their sickness (no more, no less)
